The number of baby boomers ordering marijuana increased 19% in 2017 compared with an year earlier, the highest of any generation. Vaporizers and edibles are most favored among millennials, while tinctures are most favored among baby boomers. On Inauguration Day 2017 (Jan. 20), Eaze sales increased 21%, rendering it the seventh-most popular holiday for ordering cannabis, more than Cinco De Mayo (May 5), Memorial Day weekend and Mother’s Day. Other popular days include government holidays including President’s Day and also the July 4th, which ranked as the third- and sixth-most favored delivery days, correspondingly.
Consumers favor ready-to-use, convenient consumption methods like vaporizers, edibles and prerolled marijuana cigarettes. In 2017, vaporizer sales increased 191% and preroll sales increased 267% from 2016. Sales of loose order marijuana online, on the other hand, are wilting, having dropped 43% within the last year. Individuals are switching to marijuana as a wellness product for things such as sleeplessness, anxiety, pain along with other ailments. 45% of respondents said they replaced sleeping pills with marijuana.
Meanwhile, other web-based services like marketplace LeafLink Inc. are utilizing the web to get in touch marijuana growers and brands with retailers. LeafLink, which launched in 2016 and now employs 25, facilitated $18.2 million amount of transactions in December and it is on course to facilitate $500 million amount of B2B marijuana transactions in 2108, says Ryan Smith, LeafLink’s 26 year-old co-founder.
Things are changing so quick. People say 1 year inside the marijuana industry is like seven somewhere else. Cannabis retailers have typically managed their ordering process through email, texts and phone calls with a decentralized web of cannabis flower, edible, concentrate and topical vendors, LeafLink says. “As a purchasing manager with a dispensary you could have 25 to 50 brands on the shelves, and also you used to have to obtain emails, PDFs, text messages and phone calls from brands about what was available and once. It had been old fashioned,” Smith says.
The LeafLink marketplace allows them to place all orders in one legally compliant shopping website. The cannabis vendors then manage their incoming orders using the platform’s business tools, including CRM, data reporting, order status tracking and fulfillment, the business says. LeafLink does not process payments, however.
“LeafLink is definitely an order management platform, therefore the orders are carried out online through our platform, nevertheless the brands and retailers handle their payments as they also have offline,” Smith says. “There are challenges around banking in the market, so at this time we don’t provide that service. Companies settle in person.”
1,850 dispensaries make use of the platform and 450 brands sell through it, LeafLink says. To make use of the market, a dispensary sends its state license to LeafLink for review and as soon as approved, LeafLink displays marijuana brands that this specific dispensary is legally permitted to purchase based upon state regulations. “Retailers only see what’s they are permitted to purchase based upon state rules, “Smith says.
LeafLink, that has raised $14 million from investors, collects a monthly fee for brands to list out on its marketplace; the services are free for retailers. LeafLink recruits sellers and buyers mainly though its team of eight sales representatives but also though internet marketing. But marketing is tricky for your industry, he says.
Facebook Inc., Google and Apple Inc.’s app store have a variety of constantly changing rules about words and images linked to cannabis, Smith says. “On one platform you maybe can’t put up a photo of any marijuana leaf, so you may have to set up a picture of the logo instead,” Smith says. “I know one cannabis company with an app that took two years to get approved kifsiz the iOS app store.”
Smith’s partner at LeafLink has come from from eBay Inc., and LeafLink built all its technology in-house. The company is definitely adjusting to the ever-changing regulations in the market, Smith says. “It’s greatly a full time income project,” he says. “In California for instance, our company is basically building out our structure while they’re drafting their regulations. Things are changing so quickly. People say one year within the marijuana sector is like seven elsewhere.”
Because cannabis is not really legal under federal law, cannabis sellers inhabit a gray area with unpublished rules which are enforced sporadically when it comes to advertising their products and services online, West says. For example, a cannabis retailer may have a Facebook page because of its business, nevertheless it can’t make sales offers to consumer. However, Facebook Inc. has not yet clearly defined just what a sales offer is, and a few National Cannabis Industry Association members have had their pages rejected by the social media network since they listed their store locations, West says.