In 1952, Keith Cramer owned a carhop restaurant in Daytona Beach, FL. He flew out to California, on the advice of his stepfather, Matthew Burns, to see the newest development in restaurants at that time — McDonald’s.
Cramer was impressed with the speed and automation and he and Burns acquired the rights to George Read’s Miracle Insta-Machines. They were Rube Goldberg-type devices designed to make fast food really fast. One of many models made multiple milk shakes while the other, referred to as Insta-Broiler, could cook twelve burgers simultaneously. Four hundred burgers could be cooked inside an hour with one machine.
In 1953, Cramer opened his Burger King in Jacksonville and named it after the cooker — Insta-Burger King. His burgers sold for 18 cents apiece (McDonald’s burgers during the time were 15 cents each) and they also were an excellent success.
Two franchisers, James McLamore and David R. Edgerton, Jr., liked the idea and launched several Insta-Burger King restaurants in Miami in 1954. Fortunately — as you will see — they failed.
So McLamore and Edgerton started to experiment. Soon they got rid of the Insta-Broiler and created
a comparable flame broiler — which made their renamed Burger King famous. They also introduced a lot larger burger, the Whopper, obviously, and sold it for 37 cents. This was considered a really risky business move at the time but, as you may know, it repaid handsomely. It became their signature product and their tag-line became “Burger King, Home in the Whopper.”
They soon acquired the Insta-Burger Kings, renamed them and refitted them for his or her new releases. They started to massively franchise in 1961 and very soon their new restaurants were all over Florida and the rest of the nation.
Burger King was the initial fast food hamburger joint to put in indoor eating areas at their outlets — in 1967, annually before McDonald’s did the identical. Pillsbury acquired the chain in 1967 and began a massive promotional campaign. The slogans and jingles — such as the well known “Already have it Your Way” — were an enormous success and Burger King grew towards the number 2 burger restaurant in the world. By 2004, Burger King had more than 11,000 outlets in 61 countries and territories worldwide, including 7,000 in the usa.
The ownership of Burger King however changed hands again and also the strict policies were not adhered to which triggered financial ruin and straining associations involving the franchises. After almost 18 years without financial growth, the skloxs from the company began feeling the results of their stagnating franchises. AmeriKing declared bankruptcy in 2001 and also this caused the depreciation in the fast food chain by nearly $750 million during its sale.
The newest CEO, Bradely Blum began a restructuring program which was aimed to bring back almost 20% of franchises undergoing financial difficulties. It had been an initiative that encouraged individual owners who took benefit of the problem purchasing the failed stores and turning them into profit makers. Most of the once failing stores are growing and at the end of the 2010 fiscal year, burger king breakfast menu claimed to have a lot more than 12,200 outlets in 73 countries. 90% of the outlets in the US are privately owned and operated.