Within the few years leading up to 2015, McDonald’s painted the photo of a kingdom in decline. Once the pinnacle of fast food, Mickey D’s as well as its burger peers had lost their luster as clever competitors (Taco Bell, Dunkin’ Donuts, Chick-fil-A) and up-and-coming fast casuals (Panera, Chipotle, Shake Shack) stole market share.
But a sequence of events over the past year is finally hinting at signs of a McDonald’s turnaround, with system-wide sales going for a roughly $350 million boost in 2015 and three straight quarters of comp sales increases at press time. Under the direction of CEO Steve Easterbrook, McDonald’s sought to develop two major consumer trends: easy customization and all of-day breakfast. The Create Your Taste kiosk program was expanded to more markets, nevertheless the latter initiative of (a curated) daylong morning menu really shook things up. Although it wasn’t presented until October, all-day breakfast helped fast food near me open now close 2015 over a high note.
While a lawsuit filed through the National Labor Relations Board over joint employer liability has elicited mixed reactions inside the industry and beyond, the Golden Arches are making a concerted effort to emphasize its responsibility being a corporate giant in alternative methods. Earlier this season, it brought health-halo Cutie clementines to the menu, continued its Happy Meal Books program using a projection of reaching 50 million books by year-end, and raised purchase employees at corporate locations. All the do-good hubbub culminates this month featuring its Olympic Kids Program, in which 100 kids will be front and center in the opening ceremony in Rio.
There’s lots of fight left in the fast-food giant, with no doubt that it will yet again opt for the gold.
Starbucks is definitely the industry’s chief overachiever. Never someone to rest on its laurels and Frappuccinos, the coffee powerhouse continued to produce fresh LTOs-Halloween-themed “Frappula,” along with Cherry Blossom and Caramel Waffle Cone drinks-as well as beefing up its less saccharine offerings. After witnessing a 20 % uptick in their overall iced beverage sales, Starbucks introduced a brand new cold-bar beverage lineup just soon enough for summer.
Novelty beverages notwithstanding, the international brand has poured considerable energy into enhancing its adaptability to fit as much meal occasions as is possible. Last fall, Starbucks kicked up its convenience factor with all the nationwide rollout of Mobile Order & Pay, allowing customers to skip the fishing line and place orders ahead of time. Playing both size extremes, it announced intends to open the second Roastery location in a 20,000-square-foot facility in Ny City’s Meatpacking District as well as debuting its fifth express format store at just 635 sq . ft ..
While a number of the 17 million approximately customers who actively use Starbucks’ loyalty app were miffed in April when the company revised the app to award stars (credit) based on purchase amount rather than frequency, it appears like ‘Bucks is betting on other perks-points for producing mobile orders or using partner services like Lyft and Spotify-to maintain consumers cool.
The past year was tough for Subway. Not just was former spokesman Jared Fogle imprisoned on charges of child po.rnography and solicitation, but additionally founder and fast-food pioneer Fred DeLuca died simply a month after the brand celebrated its 50th anniversary. The company went in to a veritable lockdown, and U.S. sales slid some $400 million.
But Subway, using its gargantuan international presence and streamlined system of sandwich artistry, is hardly down for that count. During early 2016, it launched new premium ingredients like thick-carved turkey and applewood-smoked bacon. Skilled professionals think this menu upgrade stands to perform best against McDonald’s all-day breakfast as other brands scurry to find their very own game changer. Subway also continues to emphasize its healthfulness by attempting to remove undesirable ingredients like high-fructose corn syrup and artificial flavors and colours.
As the second-biggest burger brand didn’t make headlines like McDonald’s-despite its efforts to do this by way of a proposed “McWhopper” collaboration-Burger King did manage an impressive surge in 2015. System-wide sales moved up $900 million, and AUVs also enjoyed a lift as the company continued to cull a small number of underperforming stores. Like many brands, Burger King is touting the cleanliness of key menu items, yet it is also (rather wisely) trying changes within its wheelhouse. Buffalo Chicken Fries, Grilled Dogs, along with a Flame Grilled Chicken Burger may be menu innovations, but they’re not not even close to the fare you’d expect at a burger joint.
At this point it’s obvious that Taco Bell’s years-long success is anything but a flash in the pan. The very best Mexican quick serve jumped a spot on the QSR 50 and consistently find favor among younger consumers using its tongue-in-cheek humor and zany menu options like the Quesalupa and Beefy Crunch Burrito. What’s new is its strategy to ingredients. Over the past year, the company makes commitments to only source cage-free eggs and also to remove artificial colors and flavors, along with antibiotics.
The device bulked with an additional 200 stores, but Taco Bell isn’t putting all its (cage-free) eggs in a single basket. A year ago, the urban-hip Taco Bell Cantina debuted in Chicago and San Francisco, and then in May the organization unveiled four new upscale store designs with a special emphasis on reflecting the neighborhood community.
Usually neck and neck with Burger King, Wendy’s failed to take care of the pace and fell a spot in the rankings-although not from absence of effort. In the past year, Wendy’s has worked to update just about any facet of its business, from founding its tech-focused 90° Lab and developing a vegetarian black bean burger to promoting CFO Todd Penegor to chief executive and teaming with pop band American Authors for a special promo.
Couple those moves with the truth that Wendy’s AUV still outperforms the best five brands (save for McDonald’s), and the Freckled Lady could possibly make a rebound.
Dunkin’ is holding steady featuring its aggressive growth plan, totaling 1,125 new stores in only 3 years while pushing system-wide sales nearly $500 million in 2015. The coming year it will enter Hawaii the first time ourles also driving big deals in international markets like South Africa and Switzerland. And after promoting five internal managers to vice presidents, the organization could be supposed to stay true to the course.
Dunkin’ has also made impressive strides featuring its outreach; in December it took over as the first corporate sponsor of the newly launched National Women’s Hockey League (NWHL), and shortly after took over as the league’s “official cafe.” Dunkin’ also tapped social networking celebrity Logan Paul to produce content for video-sharing app Vine that highlights the DD Perks rewards program.
Whoever says you can’t increase your annual sales a lot more than $1 billion in a single year and keep food near me obviously has not yet visited Chick-fil-A.
The once-regional quick serve is spreading its wings and gliding into new territory. Its spring debut in New York City was highly anticipated and well accepted and the company features a dozen more locations within the pipeline for the Big Apple.
On the menu side, Chick-fil-A highlighted its healthy side by adding a brand new salad for the lineup and introducing a Superfood Side-kale and broccolini with dried cherries and roasted nuts-developed together with Atlanta chef Ford Fry.