Hungry Howie’s, a nationally recognized carry out and delivery pizza chain situated in Madison Heights, Michigan, is known for its Flavored Crust® and now for its loyalty program. Howie Rewards® is a simple, user-friendly program that automatically tracks participating purchases and rewards guests for every 6 qualifying online orders.
Howie’s launched this system mid-2016, after selecting Revention’s loyalty program Honeycomb. Revention’s development team and hungry howies menu worked together to customize the loyalty program to match their exact requirements. “Having Revention build the architecture in our loyalty program just made sense,” states Dan McKay, Director from it. “They already provide our POS and Online Ordering, which suggests they understand our operational and customer interactions on all fronts.”
Honeycomb is really a robust loyalty engine that tracks customer data above store, and provides updates to members via email according to qualifying actions or purchases across locations. The platform utilizes HungerRush online ordering because the customer facing portal minimizing customer credentials. “Our vision for Honeycomb is to provide a support structure that permits a consistent, brand unifying experience across platforms and locations,” states Laura Gaudin, Director of Product Management. Honeycomb provides staff with the perfect re-direction to any questions, allowing them to train consumers and direct these to the online ordering platform.
The Howie’s team has already seen major success with internet only participation in 2017. Howie’s processed over 850,000 loyalty orders totaling over $15 million in net sales. The Howie’s team has given back over 147,000 medium two-topping pizzas with their guests. Howie Rewards® success is best shown within the redemption rate of 74%. “We knew the integration with online ordering could be huge,” states McKay. “We didn’t anticipate exactly how much impact the loyalty interface in the online menu would be. Most loyalty platforms plateau with a 20% redemption rate as a result of manual redemption codes or incomplete integrations. With Honeycomb, we’ve tripled that benchmark within the first year due to the online ordering and mobile application integration.”
About Revention – Revention will be the leading developer of complete, customizable restaurant and entertainment management solutions made to streamline just how hospitality concepts work. Revention’s offerings include point-of-sale solutions, HungerRush™ integrated online ordering, and Revention Enterprise. Revention supplies a complete solution that includes viywur installation, training, technical support plus much more. For extra information, head to www.revention.com.
About Hungry Howie’s – Founded in 1973, Hungry Howie’s Pizza is actually a national pizza franchise that is certainly loyal to its tradition of providing delicious, high-quality and original Flavored Crust® pizzas including eight flavors: butter, butter cheese, Cajun, garlic herb, onion, ranch, sesame and Asiago cheese. Its menu features oven-baked calzone-style subs, Howie Breads®, crisp & cool salads, and flavored wings that create a unique and irreplaceable position in the pizza market. Starting in Taylor, MI, hungry howies near me has grown to just about 600 locations in 21 states across the U.S.