Most AdWords Management companies would love you to believe that AdWords management is all about niche research. Take it from an AdWords Management expert; This is totally untrue! Keyword research is only a small portion of the AdWords puzzle. Focusing on it and keyword list building alone can be fatal for your AdWords campaigns. As a matter of fact, it is totally useless if you or your AdWords management company focuses solely on market and keyword research alone. You can have the biggest, most targeted keyword list in the world and fail miserably in Google AdWords.
Here’s a good reason to stay miles away from AdWords management businesses that go so on regarding their “keyword research”. Niche research can be Extremely expensive if it’s not done the right way. I view it as being a crutch for many AdWords management companies. In the end, how hard can it be to build a large keyword list, sit back and watch as a client spends countless dollars testing out a whole new list then simply seeing which keyphrases are profitable or otherwise not.
My point is niche research is one thing that is very affordable and will not require a ton of wasteful spending. It is additionally something that needs to be done very gradually to stop wasteful spending on large amounts of keywords that don’t convert into sales or clicks. (This might damage your campaign history too).
Watch Out- In the event you come across a company that talks about keyword research without suggesting concerning the following things, watch out. If they don’t mention these next few thing to you then 1) they don’t have what it requires to protect your wallet from wasteful spending, 2) They’re not doing much work for you personally…In Any Way.
AdWords Management is Not About Keyword Research
In fact Market And Keyword Research implemented without these next techniques is flat out, dangerous, stupid and lazy!
Adgroup Relevancy- Adgroup Relevancy is extremely important in AdWords management simply because Google HATES campaigns which have virtually no adgroup relevancy. Regardless of how many hours it takes to set a campaign up like this, even when it a brand new keyword list your campaigns needs to be set with perfect relevancy. Each keyword ought to be put in an adgroup all on its own or either be put in an adgroup with just a couple of closely related keywords. It may take hours to set up a campaign like this but it’s an essential step in decreasing outrageous click costs.
Ad Relevancy- I can’t inform you how many times insufficient ad relevancy KILLS AdWords campaigns. Google is obsessed with relevancy, needless to say and expects to find out that your particular ads are perfectly related to the keyword which had been searched on. Each one of keywords an advert written specifically for that individual keyword with all the keyword searched on appearing at least 2 times in the ad. Why don’t AdWords management companies let you know about this? This is a crucial a part of market and keyword research! Initially you will receive sorry results and high click costs should your ads don’t have perfect relevancy! Secondly how can you possibly get accurate results from “Keyword Research” if you’re contaminating your research with ads that do not convert which be very expensive?
Landing Page Relevancy?
Don’t be fooled. Landing Page Relevancy has a heck of a great deal to do with market and keyword research. Consider it… Exactly what is the whole purpose? The objective of market and keyword research is to locate which keywords are:
A-Profitable (Are People searching under this keyword thinking about buying my product?)
B-Cost Efficient- (Providing an excellent return on the click cost investment)
C-HORRIBLE – (You should find which search phrases are not bringing you targeted visitors and sales. You know, those that cost you so much money but don’t bring in a dime. You have to find these terms and DELETE them.)
Landing Page Relevancy is the place where with a combination of special programming and Seo, you are making your landing page perfectly related to your keyword list. This keeps customers on the site longer and makes Google charge you far lower costs per click. Whatever you do ensure that you don’t fall for the “Niche Research Speech” most AdWords management jmegga are giving since it is “nothing” with no strategies I stated earlier.
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