Online Press Release Distribution – leveraging anchor text links for greater seo impact. Using press releases as a promotional tool has changed dramatically over the last several years. More than ever before, savvy marketers are leveraging online syndication services to distribute their press releases over the net. This tactic paves the way for driving ultra-targeted visitors to your site from search engines like google. However , most people aren’t getting the full SEO value from their Google News Index Site. We are going to solve that today.
Why Are Links Important Within SEO Press Releases?
The major search engines – notably, Google, Yahoo, and Bing – have a single overriding goal: to provide query results that best meet their users’ needs. To achieve that, they normally use complex algorithms. There are a large number of factors contained in these algorithms to aid the major search engines find out who “deserves” to be listed in the top positions for just about any given query. One of the most important factors is links.
With regards to optimizing your PRs for the search engines, links would be the key. They are what drive the engine in the ranking algorithms. The science of linking is complex, however the methods used can be boiled down into two categories: links within your press releases and inbound links generated from syndicating your releases.
Links For Generating Direct Traffic
Surprisingly, plenty of Quick Press Release Publish are written and distributed online without links included within the body. That’s a difficulty; those who read your news release are unlikely to proactively hunt for your company, even if they find your release engaging. A web link gives readers an easy way to see your site. It generates direct traffic from the press release.
But, even that is certainly inadequate.
When you write a press release for online distribution, there is a unique chance to sprinkle links throughout its body. Links draw readers’ attention. If even the least spark of interest exists, clicking the hyperlink becomes practically irresistible. This too, generates direct traffic to your web site.
And that we can take this even further.
The driving force behind a link’s power, in its psychological effect on your reader along with its effect in the context of SEO, is the key phrases. The words that are linked attract attention. For example, a hyperlink using the key phrases, “water repellant golf balls” is way more engaging than “just click here.” Golfers who read your news release are more likely to click through to your website.
Leveraging Key Phrases Links For Enhancing Your Search Engine Positioning
Generating direct traffic from the press releases is essential. But, your links also play a key role in pushing your website to the top positions in search engines like google. That exposure can drive a flood of targeted prospects in your site.
As mentioned previously, Google, Yahoo, and Bing rely on algorithms to discover the likelihood your website will satisfy the needs of their users. The search engines use a rating of thematic relevancy and authority to your site as a whole as well regarding each individual page. To achieve that, they consider the links pointing to your site (and pages, respectively). Here is where your press releases deliver an additional advantage.
When your news release is syndicated across multiple sites, every one of those sites link back for your own (assuming you’ve included links within your release!). That builds your inbound link profile. From Google’s perspective, those links imply “votes” regarding the price of your site for that theme of your key phrases.
Using our previous example, suppose multiple sites syndicate your news release about “water repellant golf balls.” The release includes a link – or three – to your web page using that specific anchor text. In this particular case, Google starts to identify the theme of the site. They begin to know the page that the hyperlinks are pointing is relevant when individuals search for “water repellant golf balls.” The key is your key phrases.
In terms of the authority of the site (and by extension, its value to get a given theme), search engines like google consider several criteria. The number of domains linking to your site is one of them. All yehueu being equal, 100 links from just one domain implies less authority than is the case were those links originating from 100 different domains. This is why wide distribution of your own press releases is essential.
We’ve only scraped the top of search engine optimization in the context of Coupon For News Release Submit. There’s a lot more to explain, which we’ll approach soon. In the meantime, begin using the suggestions above to construct targeted traffic to your website, and improve your rankings in search engines like google.