What is Google Instant Search (also called predictive search)? Google Instant Search attempts to predict your search queries as you type. Depending on the query, Google Instant Search will predict your query and place the paid advertisements or sponsored listings at the top, followed by the universal search listings (Google Places results) and then finally the organic search engine results. This is a big mistake in our opinion as organic search engine rankings must always take precedence.
What does this mean for SEO? This now implies that top ranking has become more important than in the past. Users are more unlikely to scroll down the page as well as on to subsequent pages as related outcomes are instantly reconfigured because the search query is finished. In the event the results don’t match users expectations, they are more inclined to just hit the backspace key and retype then search query.
Prior to this change a person would type in a search query, check the results, refine the search then do this again until they found what they were seeking. Users were more prone to scroll down the page and click on page 2 if necessary.
Fundamentally Google Instant Search is beginning to change human behaviour plus they way we communicate with search engine listings to get results. From SEO Hereford perspective – Google Instant Search implies that positions 1 and two will achieve more clicks at the cost of positions 3 and 4.
This means that SEO tactics must change. Traditionally, we’ve seen that users have a tendency to spend a good portion of their time examining meta titles and descriptions. However, with results changing so quickly, users lower your expenses time examining the results and will rely more on those areas of the end result they can examine quickly.
Google Instant Search and long tail keywords: Perhaps the biggest impact of Google Instant Search is definitely the function it will have on long-tail searches (longer, multiword search terms). Let’s say an individual goes to Google and searches for “Turkey Hotel Deals”. After typing in just “Turkey” the user sees a paid ad for thomson.co.uk and also the organic entry for the Turkey Tourism website. What exactly is the impact of these impressions on the user’s search behaviour? How likely could it be that the user will abandon their search and then click on one of those particular? Or, are users very likely to finish their search and disregard the populating results? Will the page populating with results just become insignificant noise to searchers as they still use Google as they have been for a long time? Many of these are questions that SEO consultants and business owners now need to look at when undertaking SEO.
We might advise that you continue to incorporate your long-tail keywords to your SEO strategy, but closely monitor the before-and-after performance to find out how user behaviour has adapted to such changes. Monitor the performance of your own long-tail keywords over 1 month, then, in the event the performance degrades, you know that SEO tactics also have to change.
Summary We know SEO techniques and methods are likely to stay the same, but your choice of keywords may change. The majority are also suggesting that it will reduce search volumes for niche and long-tail keywords. Big brands that typically do well on single word searches on the other hand are likely to benefit.
Though it may be clear that SEO is not going to start to depend on single letter or partial keywords, it is going to increase competition around a lesser collection of keywords – probably those which attract the best search volumes anyway. This will make the selection and sequence of keywords even more essential than it was previously.
Careful market and keyword research will therefore turn into a must for those organisations hoping to make an impression on page 1 from the search engine rankings. In addition, existing keyword choices may have to be revised. Utilize the Google Keyword Tool to monitor keywords as well as the search volumes they attract as your keyword choices may change because of Google Instant Search.
The change also places emphasis on an entirely new part of the search process. If users are seeing results even before they finish typing within their search, it’s important that you analyse what users are likely to see as toucim type terms or famous brands that have importance for you personally.
Getting SEO support: For all those just getting started with building an internet presence, creating a successful SEO strategy can become a very difficult process. It is very important try to find reliable online search engine optimisation consultants who can help you to get the business site to the top of the major search engines in an ethical manner. You might even consider SEO courses to assist develop your understanding in this area. We have been an effective SEO Hereford company who study keywords to know which of them will work and the ones that won’t when formulating your SEO action plan.