What’s the easiest approach to get more new patients to your practice? Every practice owner wants the basic answer so when the telephone rings and some snake oil salesman starts talking; it can be simple to get suckered. And then be left paying every month for a service that does little or nothing.
Here’s ways to avoid getting sold and instead obtain an online medical marketing firm that provides value. Ask these 5 questions.
* Do they really measure success when it comes to trackable new patient leads?
* Do they charge month to month or lock people into long-term contracts?
* Can they offer proof the service(s) generate more new patient calls?
* Are they transparent or will they hide fees?
* Do they manage your marketing to suit your needs?
* See below for that information on each.
1. Do they measure success with regards to new patient leads?
If you own a practice, the objective of medical marketing would be to do just something, which would be to acquire more new patients calling as well as emailing your practice. It’s never to the number of ad impressions or Google views, branding, or page impressions or even total quantity of calls you receive. None of the things can be converted into new patients and sales.
Most medical marketing firms make an effort to bury you in data about items that has no tangible benefit. A few will even request you to put special coding on your own website throwing off your current marketing metrics. Instead search for a marketing firm that utilizes call tracking and form fill tracking to accurately see how many NEW Patients contact you monthly.
2. Do they really charge month to month or lock people into long-term contracts?
Long-term contracts should be a huge red flag. It’s a sales strategy to sell services people will want to dump in a month or two that keeps you paying for 6-one year for something that does nothing. Be sure to pick a medical marketing firm that charges on a month to month basis. This way, they’ll need to continue to earn your business each month.
3. Can they offer proof the service(s) generate more new patient calls?
Had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is essential you should know is the fact that none of such work then one is even illegal. There is zero proof that by using these marketing tools will attract just one new patient. However, there is a lot of evidence that these particular are just ways to charge your practice for services who do nothing.
Geo-fence display pushes texting to prospects driving by your practice. Which is not only annoying, and when it worked would mess with our scheduling. In fact, it doesn’t generate leads. Good idea if you had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is advisable, for many local businesses but Google’s views it as being a violation of HIPAA. Using retargeting ads could put your practice in jeopardy.
Banner ads? Again no evidence they generate any new patient calls and plenty of evidence they’re a complete waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service works to generate new patient leads then talk to a few clients who’ve used it.
4. Will they be transparent or do they really hide fees?
In terms of price you’d like to know what you’re paying for, right? Yet a typical ripoff strategy in the market is to charge for Pay-Per-Click ads according to a mythical ad cycle, say $1000 per cycle. Then this firm refuses to actually provide information on how much of that money will actual AdWords spend versus within their pockets.
The only real transparent method to charge for medical PPC is to charge a monthly management fee and after that have you ever pay for the AdWords spend entirely on your bank card. That way you know just how much you might be make payment on marketing firm to manage your medical PPC and exactly how much visited Google’s AdWords.
5. Do they manage your marketing for you personally?
There are plenty of low-cost online marketing services on the market that offer you use of software which means you can manage your marketing yourself. For instance, you can find a couple of firms that sell online review software, and almost none that train your team using it and make sure it’s working for you.
Getting access to powerful website marketing tools is wonderful, theoretically, for those who have a Ph.D. in internet marketing and 40 hours every week to spare. On the other hand, if you already have employment helping patients, these are just a large waste of time and cash.
Ensure that you check that this marketing firm does the work, which means you can focus on everything you do best that is helping patients. What’s the quickest way to attract new patients? Ensure for every dollar you invest in lead generation you’re getting nlphhf as well as a positive ROI. It’s that easy. And avoid each of the nonsense about geo-fence displays, retargeting, banner ads and other stuff that does nothing for your medical practice.