These are typically all good questions, especially when the inquiring party is paying medical website marketing to advertise a site and attract visitors (and ultimately new patients). The issue? Answers to simple SEO questions tend to be more than a little complicated.
Search engines are remarkably sophisticated systems. Note using the word “system.” A lot of people have a tendency to imagine search engines like yahoo as some form of computer device that looks in the Internet within a nanosecond and returns an immediate reaction to a web searcher’s query.
That’s hardly the situation. Instead, search engine listings require notably intricate computer software, data centers and networking which costs vast amounts of dollars.
Today, doctors depend increasingly on search engines like google to enable them to find new patients. Because of the growing influence of your Internet about the business of medical, we’re dedicating a series to untangling the complexity of online search.
We’ll steer clear of the really geeky stuff but hopefully provide an ample amount of the basics for the doctor simply wanting to become a better manager. Let’s begin with this installment on the first rule of SEO.
The sole exception to this particular statement is when you help Google or another internet search engine. Throughout us, SEO is about information quality.
Search engine listings use software to investigate all 250 million-plus websites on the net, using something called robots or spiders to “crawl” the websites. Inside a process called indexing, these robots gather, analyze and store whatever they find right into a database.
The Google database – stored on over a million computer servers around the world – is the thing that you, the world wide web searcher, consider each time you execute a Google search.
Google, king of Google search
We’ll focus here on yahoo because approximately three of four Internet searchers use that specific google search. This is regarding the only computer stuff any medical marketer or doctor might want to learn about Google:
Google crawls more than 20 billion website pages daily, according to Wired magazine.
Google handles approximately 3 billion searches daily.
Google uses an extraordinarily complex, ever-changing algorithm to position pages for just about any particular Google search term, whether it’s “skin cancer,” “dislocated finger” or “common cold.” The algorithm could very well be one of the most closely guarded trade secret on earth.
The Google algorithm assesses greater than 200 “signals” so that you can rank a page, says spokesman Matt Cutts. “The secret sauce is within the blending of these signals.”
Google keeps all of its data within an unknown number of data centers all over the world, each typically costing as much as $600 million to develop and contain approximately 50,000 servers. Simply because search engines like yahoo have an incredible number of small databases, each focused on a keyword topic. This makes it easier so they can retrieve dexhpky73 in fractions of any second.
Okay. End of your techy stuff. We merely cite these statistics hoping endowing a sense of humble respect for which we look at the greatest human invention ever: the web internet search engine.
Otherwise, the job of improving search-engine rankings is focused on the caliber of information on each web page.
Google’s 200-plus signals include factors for example the page’s content, title, any keywords in headlines in the page, proximity of keywords to one another on that page, the page URL (web address) and PageRank, a Google way of measuring just how many other webpages link inward to that particular page.