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Lately, Xolo has been aggressively marketing its devices, especially on television, with promotional banners and ads appearing on primetime. Now, Xolo will probably be launching its first 4G smartphone with Bharti Airtel, in accordance with reports through the Times of India. Xolo is definitely the first Indian brand to provide a time-division duplex long-term evolution (TD-LTE) smartphone in India, as shipments will begin in the end in the month.

Xolo has wants to launch a series of 4G devices at different selling prices, supporting TD-LTE technology, in 2014. Furthermore, also offers to ship over half millions of devices this quarter alone, as it predicts that sales for 4G devices will likely be competitive by 2015. As previously reported, currently, Bharti Airtel may be the only network in India having a 4G LTE network, as well as then, it’s only in select cities. Furthermore, Bharti Airtel recently signed a contract with Reliance Jio for sharing network infrastructure in order to avoid duplication.

Personally, I want to eventually see 4G LTE technology available across India. Only then would I consider getting a 4G LTE device. Since it currently stands, with both tool and network availability limitations, consumers don’t seem to be that interested in making the switch. What I’ve also realized is together with most subscribers being content on either a 2G or 3G network, some aren’t aware 4G comes in select cities, as well as available at all. Clearly, consumers must be informed in order to make a choice, and i also really don’t feel like the telecom operators have made a great deal of an attempt to tell them.

Through the same token, besides network availability issues, there’s also not enough 4G devices available in the Indian market. When you go to your local bazaar or market, they simply don’t carry 4G devices. You generally have to go towards the high-end shopping malls, and already you understand you’ll pay limited because you’re buying something m0bi1e the mall, not your community.

However, with Xolo bundling its 4G smartphone with Bharti Airtel, I’m sure its retail outlets will quickly start carrying the devices, too. A minimum of they’ll be another option for purchasing a 4G device. So what on earth does this mean for current subscribers and new clients? Most likely, you will have competitive pricing, aligned similarly between both operators. However, the most significant gain will be for Reliance Jio, since they will gain access to Bharti Airtel’s 4G LTE network.

Reliance Jio and another operator, Aircel , are presently seeking to secure second place with 4G LTE offerings across India, and today with this arrangement, clearly, Reliance Jio is in the lead. However, there were reports of low quality service on Bharti Airtel’s existing 4G LTE network, and as a consequence, this could also reflect negatively on Reliance Jio too. Also arrangement, it would be great to find out both operators expanding in several regions across India, again to protect yourself from overlap and duplication. By consolidating expansion into mutually exclusive areas, both operators still stand to benefit and profit from the entire arrangement.