Arts and crafts – no longer simply for summer camp – happen to be growing in popularity. It’s paying off for retailers able to keeping up with Americans’ creative whims, though some that have stuck to a single niche have struggled.
A tiny table with several chairs welcomes patrons within the lower level at Artist & Craftsman shop in the South Loop on April 28, 2016. Sales of coloring and art supplies grew about 7 percent in 2015 and today make up a $1.14 billion market, in accordance with market research firm The NPD Group, which attributed the development to art and craft paper, paint and painting supplies. “The DIY (diy) movement took off during the recession, and because the economy recovered, people just continued with their Craft Stores Online habits,” said Dana Macke, lifestyles and leisure analyst at consumer research firm Mintel.
Online handmade goods marketplace Etsy reported a 19.4 percent year-over-year rise in active sellers within the third quarter of 2015, to get a total of 1.5 million worldwide, plus a 25 % increase in active buyers. Based on a 2014 survey of U.S. Etsy sellers, 76 percent considered their shop on the website a company, and 30 percent considered it their primary occupation, the organization said.
But the majority of the industry for crafts and arts materials within the U.S. probably arises from enthusiasts, not professionals, based on Macke. Although 45 percent of Americans within their 30s surveyed by Mintel said they sold a handmade craft via an online store in the one year that ended October 2015, it’s not clear the amount of sell frequently. In last year’s Mintel survey, only about 10 % of men and women said they crafted to supplement their income, Macke said.
Although we have seen some consolidation among retailers catering to creative types, including Blick Art Materials’ purchase of Utrecht Art Supplies in 2013, specialty arts and crafts chains appear more insulated from e-commerce pressure than some segments from the retail sector, industry analysts said.
Specialty chains are the most famous craft supply source among women, in accordance with Mintel’s research. Of ladies who made crafts within the last year, 68 percent bought from specialty chains, 53 percent from Wal-Mart and 32 percent from Amazon, based on Mintel research. Only 36 percent of males who had made a skill or craft project during the last year shopped in a specialty store, instead choosing Wal-Mart, Amazon and Target.
In addition to paints and canvases the Artist & Craftsman shop inside the South Loop carries all kinds of many other materials including yarn on April 28, 2016. In comparison, 18 percent of ladies and 21 percent of men shopped at local independent stores, in accordance with Mintel research.
Specialty craft chains generally haven’t been that aggressive in going after the internet marketplace, nevertheless the category “doesn’t really work that well online,” said Michael Baker, a Deutsche Bank analyst covering arts and crafts retailer Michaels. People prefer to see what they’re buying and browsing to locate inspiration, he said.
Michael’s just has sold products through its website for about a couple of years, and CEO Chuck Rubin estimated online sales would only account for just one-digit percentage of sales inside the crafts category even in the long run. “I believe it’s a good add-on, but I don’t think it will be the video game changer here it’s been in other retail industries,” Rubin said. When Hobby Lobby Stores surveyed its customers, no more than 2 percent said they preferred shopping online, in contrast to 71 percent who prefer to purchase in-store, said spokeswoman Mandi Broadfoot.
Columbia College student Alsu Andova, 26, gathers materials for screen printing at Artist & Craftsman shop inside the South Loop April 28, 2016. Nevertheless the Internet – along with a flood of craft-related blogs, websites and tutorials – is giving them a lift, Broadfoot and Rubin said. “Pinterest and YouTube are some of the greatest things that may have happened to the industry,” Rubin said.
In a Mintel survey, just below 40 % of adults who did an arts or crafts project before year said they had turned to YouTube for inspiration, then one in three cited social network website Pinterest. YouTube mpzzzq a lot more than 139,000 crafts-related video channels. Lynn Cagayat, 49, enjoys creating decorative flower arrangements, but on Thursday she browsed Michaels’ dessert decoration aisle. She loves baking the Filipino sweets her mom and grandmother taught her to help make but has recently been watching YouTube how-to videos on elaborately frosted American-style cakes.
Its not all craft retailers happen to be in a position to capitalize on the growing interest. Mississippi-based fabric and sewing retailer Hancock Fabrics filed for bankruptcy in February and then in early April announced it could close its remaining 185 stores nationwide.
Sewing and quilting have a fairly steady following, unlike scrapbooking, which is declining in popularity, but haven’t been growing like other crafts either, Macke said. Retailers carrying an array of products are likely better-equipped to help from new business who may dabble to make many different handmade goods as trends shift, she said.