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Armenian bookmaker TotoGaming has embarked on a strategy of introducing considerable improvements to the omni-channel operations, especially in its provision of live betting events. In the last 2 decades TotoGaming has created one of many largest networks of retail operation in the region, with the company making great progress through its aim to provide customers with the best the market provides. This consists of both enhanced web and mobile presence.

TotoGaming Board Chairman Suren Khachatryan explained that the company puts a great focus on a technique of multiplying the quantity of live events and the number of live markets per event, as it attempts to satisfy growing demands of customers for fast and reliable information.

“Quite recently we have significantly increased our 건승맨 offerings,” he explained. “We have a clear look at the brilliant way ahead for Armenian sports betting market; therefore we focus our efforts on enriching the in-play offerings in both number and quality.”

Khachatryan said he highly appreciates the collaboration with such video content providers as IMG, Perform, Sportsman and Betradar, which enables the company to provide around 50,000 live-stream events to customers per year. “Due to good quality products in our providers, we anticipate over 30% increase of in-play betting,” he added.

TotoGaming increased its in-play coverage in Q3 to 18,000 matches each month and aims more than 20,000 each month in the end of the year. Khachatryan believes the next step in broadening the collaboration using its providers will move the organization to a higher-level in the current, user-friendly gaming and sports betting world.

This year the company released the mobile version of their Online Sportsbook, including all video-streaming materials and products from your leading content providers.

Already during the first few weeks of their release, the mobile channel increased the company’s total revenue volume without cannibalising its existing online turnover.

Khachatryan commented: “We intend to follow-up with new trends in modern gaming and sports betting developments by implementing a lot more innovative technologies and has, basing our services on official data solutions to provide our customers with fast and accurate data.”

TotoGaming also places lots of increased exposure of customer service and offers online 24/7 support services to maintain that goal. It offers also taken a ‘special approach’ to its customer experience by making its interface comfortable and appealing to the final user, and all of this inside the company’s adherence towards the principles from the responsible gaming.

TotoGaming’s partners have been keen to demonstrate their support for that bookmaker’s ambitions. Freddie Longe, VP, Head of Gaming for IMG Media, commented: “We are needless to say thrilled to confirm TotoGaming as a new partner to our premium streaming service. The collaboration brings a number of Europe’s top Football, Basketball and Tennis tournaments to Armenia. We anticipate expanding our relationship with TotoGaming later on years since they take sports betting to a more impressive range in Armenia.”

Daniel Fenner, Managing Director, UK for Sportsman, added: “Live streaming is becoming a fundamental element of every sportsbook and we are getting excited about jointly develop the best product for TotoGaming’s customers. Our company is happy pxrkke welcome TotoGaming amongst our clients and therefore are looking towards a long and reliable cooperation.”

John Harlow, Head of Sales-Betting for Perform Group, said: “It is a good pleasure to supply TotoGaming with the Watch&Bet content, and i also anticipate forming a long lasting partnership together.”

Meanwhile Eduard Blonk, Managing Director Sales for Sportradar Digital Media AG, commented: “We are glad to possess won TotoGaming as being a new partner. It’s our aspiration to supply our partners with everything else required to run probably the most entertaining and informative offering inside the sports betting market away from one hand. We are also happy which our live streaming service, that is available since one year, is receiving such a positive market feedback.”